ABOUT BOOK

There are particular characteristics one can have, and particular things one can do, that will make failure in life certain.Why, then, should not the possession of particular opposite characteristics, and the doing of particular opposite things, result as certainly in success, which is the antithesis of failure?That is a logical, common-sense question. The purpose of this book and its companion volume, "The Selling Process," is to answer it convincingly for you.