ABOUT BOOK

The main topics of study considered in light of the above learning outcomes are:Research philosophy (e.g. positivism, empiricism, naturalism)Formulating empirical research questions and conceptual research modelsCausality effects and relationshipsValidity and ReliabilityScales of measurement (e.g. nominal, ordinal, interval, ratio)Sampling methods (e.g. experiment, survey, observations) and measure instruments (e.g. Likert scales, semantic differential, event versus time sampling)Experimental design (e.g. within and between-subjects, factorial design, counter-balancing, Latin square)Biases in empirical research approaches (e.g. confounding variables, statistical power)Data preparation (e.g. standardization of data, reliability analysis, Inter-rater reliability)Hypothesis testing, t-test, (M)ANOVA, correlation, regression analysisNon-parametric approaches to data analysis