ABOUT BOOK

Introduction to Business is designed to meet the scope and sequence requirements of foundational business courses. The textbook presents business principles and emerging trends in fields including management, leadership, production, marketing, and finance. Chapter 1: Understanding Economic Systems and BusinessChapter 2: Making Ethical Decisions and Managing a Socially Responsible BusinessChapter 3: Competing in the Global MarketplaceChapter 4: Forms of Business OwnershipChapter 5: Entrepreneurship: Starting and Managing Your Own BusinessChapter 6: Management and Leadership in Today's OrganizationsChapter 7: Designing Organizational StructuresChapter 8: Managing Human Resources and Labor RelationsChapter 9: Motivating EmployeesChapter 10: Achieving World-Class Operations ManagementChapter 11: Creating Products and Pricing Strategies to Meet Customers' NeedsChapter 12: Distributing and Promoting Products and ServicesChapter 13: Using Technology to Manage InformationChapter 14: Using Financial Information and AccountingChapter 15: Understanding Money and Financial InstitutionsChapter 16: Understanding Financial Management and Securities Markets