ABOUT BOOK

Newer Edition AvailableDownload FREE digital formats or read online. Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. See also NSCC Introduction to Marketing II.Supplementary teaching resources available.