Introduction to Marketing II 2e (MKTG 2005)

Author: NSCC Libraries
Publisher: None

ABOUT BOOK

This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

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