ABOUT BOOK

Strategic Management is an integrative course that is designed to provide students with an understanding of the nature of businesses, their leadership and governance, and how the various functional areas (finance, marketing, accounting, operations, etc.) fit together to support a broad and purposeful organization. Strategic Management is the process whereby a firm chooses its business activities and establishes and sustains its position in a competitive market. It explores such questions as: Why do some companies succeed; while others fail? How can a company build and sustain competitive advantage? Which industries offer the best opportunities for long-term profitability? The course materials focus on larger firms, but the principles are applicable to any business organization. Skills learned in this class help in problem-solving situations.